National Red Ribbon Week began after the kidnapping, torture and brutal murder of Drug Enforcement Administration (DEA) Agent Enrique "Kiki" Camarena in 1985. Agent Camarena had been working undercover in Guadalajara, Mexico for over four years. His efforts led to a tip that resulted in the discovery of a multimillion dollar narcotics manufacturing operation in Chihuahua, Mexico. The successful eradication of this and other drug production operations angered leaders of several drug cartels who sought revenge. As a result, they murdered key informants and then, on February 7, 1985, they kidnapped Agent Camarena and his pilot Captain Alfredo Zavala-Avelar (taken separately on the same day).

 

Representatives of the Mexican Federal Judicial Police (MFJP) presented a tip to DEA Agents claiming that Agent Camarena had been mistakenly kidnapped by a man and his three sons. 

 

The DEA's investigation revealed that Agent Camarena had been tortured extensively before he was murdered. Audiotapes of the torture showed that medical doctors actually kept Agent Camarena alive in order to continue the interrogation. Evidence collected revealed that both Agent Camarena and Captain Zavala-Avelar were initially buried in one location and then moved to the ranch where they were found.

 

In Agent Camarena's home town, Calexico, CA, the public outpouring of support turned in to an organized community response in which citizens wore red ribbons. They became a voice for prevention in order to reduce the demand for illegal drugs and illegal use of legal drugs in America. The following year the California State PTA adopted the Red Ribbon Week campaign. Then, in 1988, Red Ribbon Week was recognized nationally with President Ronald and First Lady Nancy Reagan serving as the first Honorary Chairs.